Is there a hole in your marketing strategy?

Is there a hole in your marketing strategy?

Social media is so prevalent these days. Regardless of industry, businesses are giving their social media presence serious consideration. Accumulating your fans and followers is imperative. But there’s one thing no business should ever leave out of its marketing plan: email. Research shows 91% of consumers check their emails daily and 74% prefer to receive marketing communications via email. Any social media platform can change their policies at any point. Just this past spring, most businesses saw a dramatic decrease in their organic reach on Facebook due to a change the company made behind the scenes. As Facebook and other social media platforms move a more “pay-to-play” environment for businesses, it’s a great time to reflect on what we can do as marketers to make sure our clients and their long term marketing model will serve them. Having email opt-ins integrated in all the marketing efforts, not just online, is important. If you are marketing a brick and mortar, find ways to capture that information when the customer is present whether they are buying or not. Make your emails look visually enticing and link your images so your subscribers can get more information.  Stick with short lists, calls to action and links to your social media. The less time and energy a subscriber has to commit each time they open your email, the more likely they will keep opening your emails. Most importantly, make sure it delivers value to the reader. Using the following tools will help you capture and connect with your email subscribers. Mailchimp, AWeber and Constant Contact are among the most popular email service providers to...
Which Social Media Channels should I use for my business?

Which Social Media Channels should I use for my business?

This can be a daunting question for small and medium businesses who want to take their social media presence more seriously, as they should. Declaring you are going to make your business presence known on all channels and give all your marketing budget to advertising on Facebook, Twitter, YouTube or anyone else who offers ads is certainly not a great approach. Conversely, focusing solely on one channel and hoping organic posts of your specials get you lots of new customers is just as big of a misstep. So how to go about figuring it out? These are by no means all the considerations. Social media is constantly changing, new channels come on the scene added, and businesses use channels in new ways all the time that you may want to emulate. Before you act, consider these 3 things: #1. What are your goals? Different channels lend themselves not only to different types of businesses but also to different types of goals. I often advocate for a 2-3 channel approach. Because Facebook is so universal, there are few times this giant wouldn’t be on the list. So then we are down to 1 or 2 more or what I call your “additional (or other) channels”. Are you trying to educate on why your services are helpful or increase subscribers to your “how to” video series?  YouTube, and Pinterest may be perfect solutions for you. Are you a restaurant that wants to be known for a fun, party atmosphere and have your current patrons dine with you more regularly? Instagram is ideal for this but also employing a Facebook “group” is...
Facebook will even suggest a status update…but should you use them?

Facebook will even suggest a status update…but should you use them?

Recently, I read about this “feature” (from the article  below) that Facebook is making available for its users.  It offers up suggestions on status updates.   I know you are not so uninspired that a generic Facebook automated suggestion would be more appealing than what you would come up with on your own, right?  While there may be an ocassion or two when this might be okay for a personal page, this should never be done for a business page.  Yes, it is necessary to post regularly.  Yes, it is important that your readers see your business name.  But every post should mean something, it should have some significance with your business.  Don’t waste a post.  Engage your audience.    You have so much to say…so much to offer.  Take a deep breath and connect with your viewers and visitors.  They will appreciate even a small,  but authentic sentence from you! Facebook Suggests Topics for Status Updates? By David Cohen on Jun. 15, 2015 – 9:30 AM Stumped on what to post for a status update? Facebook has your back. Reader Chris Ruberg, social community specialist at OneCommand, shared the screenshots below with SocialTimes, in which it appears that trending topics are suggested as possible subjects for status updates. Ruberg added that when users hover over topics, brief descriptions appear. After commenting on a friend’s post about the National Basketball Association Finals last week, reader Jedrzej JD Derylo shared a screenshot with SocialTimes in which he was prompted to comment on the game because, “The Cavaliers are playing today.” Readers: Have you seen anything similar?   http://www.adweek.com/socialtimes/suggested-topics/621766#...

Social Media Savvy

Every successful business (and those that will be) must have a social media strategy.  It must be consistent, targeted and even artful to convey the perfect messages at the right times. We can directly help you focus your messages and even craft them for you.  This allows you to do what you do, make your business successful in it’s core goal. Our social media team has years of experience to help you get your idea, product or service noticed and...
Web Design For Your Business or Organization

Web Design For Your Business or Organization

Social Media has the power to drive people to the things you want them to experience.  One place you should be driving them is to YOUR online home, your website. Because Facebook pages and “free” blogs can be taken away at any time by their parent companies, you need a website that is completely yours and yours alone.  It should be your information home base.   WordPress is the most popular, most secure and versitile content management system there is.  Let us put your site together in a way that’s easy to update and modify. Click here to get...